"Retail Fashion Meets Art Meets QR Codes"

The 21st century has seen an obsession with Smartphones and PDAs. In addition to this craze, the introduction of the QR Code as in application in these devices, and within the past decade, has led to a revolution in advertising and information technology.

(photo credit to http://2d-code.co.uk/selfridges-qr-code-fashion-display/)

This is a fascinating example of what happens when the traditional display of consumer goods meets the advertisting technology of the modern era. Not only does it look very modern and sleek whilst showing these products off in all their glory, but the addition of the QR code gives more meaning to the display. It is no longer just a product stand, but a portal to 21st century technology and a source of information to the world around us.