Justin Bieber's Nails.

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Justin Bieber's nail polish line was announced a few months ago, and like many, my first response was to sneer at how ridiculous that concept was. I mean, people are already bashing the Beebs for his androgynous looks, but this new nail polish line would only add fuel to the fire.

But in reality, this an ingenious marketing idea.

In this case, these marketers know exactly which audience to target: The pre-teen female audience. Quite cleverly, they took one aspect that would appeal to these girls (nail polish) and mixed it in with an ever larger factor (Justin Bieber) to develop one sure fire way to make large amounts of money.

And sure enough, as evident in the article linked above, Bieber's nail polish line has sold over a million bottles since its release.

This just goes to show how today's society likes to place celebrities up upon a pedestal and how much of an influence media as on it. As soon as a celebrity endorses something, you're sure to get hoards of fans wanting to purchase that item, all for the sole fact that that celebrity is associated with it. It would be interesting to see what possiblities will churn out in the future. Will the influence of media spread so much that we'll all become mindless drones who, without much thought, purchase endorsed items without hesitation? This may be stretching it a bit, but what if a well loved celebrity were to endorse a product that would be hazardous to our health? Would we just accept the fact and purchase the item or will the absurdity be pointed out at some point? It's a interesting thing to ponder.